blu eCigs: Sensory Cinema

Funny thing, I have been racking my brain looking for content to post on my blog when suddenly about three things drop into my lap and I’m like, “Ermerhgerd, must tell blog peeps!” Coincidentally, Raisa’s post about nicheless blogging has been an eye-opener!

I still have to post about my New York travels!

Thanks to the power of Twitter (you know how I said fried chicken is my God, I may be second-guessing that decision), I managed to win VIP tickets to see X-Men: Days of Future Past with blu eCigs at Everyman Screen on the Green. Curated by Oxford University professor, author, and neuro gastronomist Dr. Charles Spence, we were able to enjoy watching the film in a very different way.

“The majority of life’s most enjoyable experiences are truly multisensory, although the medium of cinema has remained largely unexplored until now; research shows that flavours, aromas and physical sensations can have a direct impact on our emotional response to what we see and I’m excited to collaborate with blu UK to explore how we can use these other sense to heighten our viewing experience of familiar films.” – Dr. Charles Spence

As one of the VIP winners, I was given a goodie bag containing blu’s signature blu e-Cigarette with several flavours including blueberry, menthol, strawberry mint and vanilla. As we entered they gave us samples of their disposable eCigs to try, which was cool. They even have ones with no nicotine!

We were also seated in the reserved area complete with slippers, blindfold and pillow. My boyf, his friend and I were extremely pleased. VIP chillin’ all day, errday. I also need to mention the drinks because how can I not?! Pimms and lemonade, red and white wine and Prosecco. I be livin’ dat fancy lyf.

After a short talk from Dr. Spence about his ideas of using flavours, smells and physical sensations to heighten our senses whilst watching the film, we were told to get comfortable in our slippers, relax and only eat the marked numbers in our boxes when told.

The experiment itself was interesting. Throughout the film, they would flash a number and we would have to either eat or smell whatever was in the numbered package. We enjoyed strawberry and mint, menthol popping candy and Lapsang Souchong tea amongst other things. It was different to say the least. We had to spray a tobacco tasting substance in our mouths, as well, which wasn’t my favourite. I also avoided the vanilla fudge because my boyf’s reaction was so severe that it put me off, haha.

The menthol popping candy was hands down the best. The popping sound was crazy loud, and we were giggling like madmen because of it. I especially like when they sprayed the different aromas in the air during certain scenes. There was one scene in the film where Hank set the sprinklers off in the kitchen, so as to clear everyone out and the scent they sprayed definitely made me feel more connected with what was happening on screen.

Dr. Spence’s theories are interesting and his research into multisensory perception is definitely something to read more into.

Overall, it was a fun night out and I would definitely love an opportunity to try it again with a different film. Apparently, at the screening the night before, they showed Gravity and gave everyone ice cream! Yum 🙂

Disclosure: I have no affiliation with blu eCigs nor was I compensated to write about my experiences. When I come across something amazing I am most definitely going to share it with you all!


  • Cat

    Wow, that’s awesome that you won VIP tickets for the X-Men movie! That looks so nice to be able to watch in comfortable seats with pillows and slippers. I think that’s interesting that they wanted you to experience the movie with different tastes and scents. I like that they gave you something that explained each experiment because I’d be curious what each one was supposed to do. That sounds like a great experience!

  • Nancy

    When you think you don’t have anything to blog about, you actually do have some in your sleeves ;). Congratulations on winning tickets to go see X-Men! I’m excited for all of these superhero movies! … Though Fantastic 4 is iffy for me, I liked the original one with Chris Evans 😉 😉 ;). This whole experience seems interesting, especially with e-cigs being passed around! You can never go wrong with strawberry-flavored anything. Glad to hear you enjoyed it!

    • Chynna

      I am ridiculously excited for all these superhero films, too! Honestly, I’m actually excited for the new Fantastic Four film. It’s okay cause we get more of Chris Evans as Capt. America 😛

  • Tricia

    Wow, this whole VIP thing is so cool and interesting! 🙂

    I’ve never smoked eCig before. I smoke, but never tried eCig because I’m not into flavored cigarettes. I mean, I guess it’s “better” than real cigarettes because it doesn’t have nicotine but I feel like it’s troublesome to use. Like, you would always have to go buy the e-liquid. :p

    By the way, is smoking e-cigarettes allowed inside malls and public transpo? Because I’ve come across some people who that and I was quite surprised. :p

    • Chynna

      Some of them still have a bit of nicotine in it, so if you don’t want to kick the habit just yet there’s that 🙂

      You used to be able to smoke eCigs on public transpo, but they’ve stopped that over here now. But, you can still smoke it inside shops and malls, etc. 🙂

  • Holly

    The Sensory Cinema experience is one I would love to try. It sounds really interesting.

    I can’t wait to read more of your New York posts!!

  • Michelle

    That’s interesting. It reminds me of scratch and sniff things at theaters and such. Glad you had a good experience. I’ve tried E-Cigs before, but they are meh to me really. I don’t like to smoke anything except hookah and even that’s sparingly.

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